Welcome to the September/October edition of Fresh Focus! Chilly fall weather may finally be here, but our summer recap will warm you right up. In this issue, read about the success of our community blitz days, get an in-depth look at a summer meal site, and see VIP visitors in action!
CNOP Launches Blitz Day Initiative to Feed More Children
The Child Nutrition Outreach Program (CNOP) is pleased to report our newest initiative this summer to boost participation for the Summer Food Service Program (SFSP). This year’s grant from Project Bread focused primarily on marketing and outreach with the main goal of building strong SFSP coalitions in multiple districts throughout Massachusetts. Our strategy was to encourage and support all grant applicants to organize a SFSP blitz event to raise awareness for the program in a grassroots effort.
For this exciting initiative, sponsors were asked to recruit volunteers from each community and canvass targeted neighborhoods at meal sites where participation was low. More than 60 community organizations stepped up to the challenge and happily embraced the effort. CNOP supported all communities holding a blitz event in their respective districts including Brockton, Chelsea, Hyannis, Milford, New Bedford, Revere, and Salem.
SFSP sponsors, with help from CNOP, recruited more than 240 volunteers to help spread the word and raise awareness of free meals for kids 18 and under in the summertime. Highlights included organized kick-off events, giveaways and SFSP billboards. Collectively, these groups distributed more than 40,000 flyers. This outreach effort proved to be a HUGE success, reaching many people who learned more about the SFSP and utilize and rely on the program in the summer months.