Promote School Breakfast

Girl sits at cafeteria table with milk cartons

Once a school has a breakfast program in place, the best way to increase participation is to promote the program to students and families. Even if families are aware that the school has a breakfast program, they may not know much about it. They may be confused about breakfast logistics including how much it costs, whether or not a child needs to sign up in advance, or what foods are offered. Some ideas for breakfast promotion include:

  • Submit your breakfast menus to newspapers and local cable channels for publication.
  • Post the breakfast menu and nutritional information on the school's website.
  • Invite parents to visit the school cafeteria during parent open houses and Back to School nights. Explain how the program works and offer free samples of foods typically served at breakfast.
  • Send information about breakfast home to parents.
  • Present information about school breakfast at PTO and teachers meetings.
  • Ask student leaders for suggestions on breakfast choices, promotions, and ways to attract their peers.
  • Hold events during breakfast, such as a special guest appearances, raffles, or contests.
  • Incorporate lessons on breakfast into classroom time to engage students.
  • Check out the wide range of free breakfast outreach materials available on this website, including posters, flyers, and brochures.

Learn More:

Start or Expand a School Breakfast Program 

Reimbursement Regulations

Promote School Breakfast

Massachusetts School Breakfast Challenge

School Meal Applications Overview