May/June 2018 Fresh Focus

50th Walk for Hunger Raises Awareness of Summer Eats Programs

On May 6, Project Bread held the 50th Walk for Hunger. Thousands in Massachusetts walked to end hunger in the state and celebrate the work that has been done over the past 50 years. Funds raised from the Walk help support hundreds of food access programs across Massachusetts, including summer meals programs. As part of the 50th celebrations, Project Bread, the Boston Mayor's Office of Food Access, and the Greater Boston YMCA held a mock Summer Eats site on the Boston Common to promote the program. The site included activities and featured an appearance from Boston Mayor Marty Walsh!

Boston Mayor Marty Walsh stands in front of microphone at Walk for Hunger

Get Ready for Summer with Summer Eats!

This year, Massachusetts is launching Summer Eats, the new statewide brand for the Summer Food Service Program. Learn how to promote your program using Summer Eats to help increase recognition of the program throughout the state and engage more kids and teens! Listen to a recording of our recent Summer Eats webinar to learn about new resources, social media promotion techniques, co-branding your current program, and more!

Chicopee School Triples Breakfast Participation with Grab & Go Model

Project Bread visited Bowie Memorial Elementary School in Chicopee in May to recognize the school’s commitment to providing breakfast to all of its students and the implementation of a new breakfast model. State Representative Michael Finn joined the celebration to acknowledge the district’s increase in school breakfast participation. Since beginning a Grab & Go breakfast model, the school has more than tripled the number of students eating breakfast each day—from 28% before the model change to 95% who now enjoy breakfast each morning. Representative Finn and staff from Project Bread joined Principal Norman Burgess in celebrating the school’s success in expanding access to school breakfast.

Take Advantage of Local Produce over the Summer!

Let our friends at Massachusetts Farm to School help you source local, fresh, in season produce for your Summer Eats program and get kids excited for Massachusetts produce during our great growing season. Sign up for the Summer Harvest of the Month program and receive bright, beautiful promotional posters, trading cards, and stickers to help promote local foods and healthy eating. Along with the materials, Massachusetts Farm to School will also send a monthly newsletter with recipe ideas, food & agriculture based educational activities, and procurement information.  Learn more!